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A Semiotic Analysis on the Graffiti of the Dump Truck
Dump truck has unique characteristic compares to other land vehicle which
it decorates with graffiti on its body. The graffiti of the dump truck include
writing or drawing. The writing and drawing are usually visible at its forepart,
container, back and other sides. Society could be had been read the unusual
writing on truck such as "gara-gara suket teki gak enek wong salah" or “lunture
tresno jalaran wong liyo”. Every people have different reactions when they see
the graffiti on the dump truck. They may think of it as humor, weird, sympathy or
even contempt.
The present study aimed to know the meaning of the graffiti on the dump
truck. Semiotic Analysis that is proposed by Roland Barthes is an appropriate
theory to analyze it. There are two orders of signification in Barthes’ theoretical
framework, the denotation (first order) and connotation (second order) which are
helpful to find out the ideology or myth. The type of method used in this research
is qualitative method on the type of content analysis. This research uses two kinds
of data sources to get the data. The primary source is the graffiti on the dump
trucks that is taken by the researcher on the road. The secondary data source of
this research is interview. There are three steps for analyzing the data in this
study. They are data reduction, data display, and conclusion drawing/verification.
The researcher collects ten data to be analyzed.
Based on the analysis and discussion result of the data, the researcher can
find various meanings of the graffiti on the dump truck such as the meaning that
becomes satire, shows the criticism of social problems in the community,
represent the feeling of creator or driver dump truck, remind all people to respect
their parents especially a mother.
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