An analysis of illocutionary ats used in food advertisements on TV commercials

Pencarian berdasarkan :

SEMUA Pengarang Subjek ISBN/ISSN Pencarian Spesifik

Pencarian terakhir:

Text

An analysis of illocutionary ats used in food advertisements on TV commercials

BAYU AGASTYA WIDYASWARA - Nama Orang;

The language used in advertisement is simple, purposeful, and rich language style that influence the reader. Advertisements consist of three components, such as: text, image, and organization. The purpose of the advertisement is to persuade someone in order to follow the message delivered by the advertisement. Although the language is simple, but it has great meaning which is understood by the reader.

The research is intended to find out kinds of illocutionary act are found in food advertisements on the TV commercials and the function of illocutionary act in food advertisement on the TV commercials. The research method used in this study is descriptive qualitative. This research uses some food advertisements on the TV commercials which have many discourse and utterance to be analyzed as the data. The researcher shows some illocutions which have meaningful message in the advertisement. Then, the illocutions are analyzed based on their kind of illocution and utterance, according to Searle's theory of speech act.

The result of this research shows that food advertisements on the TV commercials have many kinds of illocution. The sentence kind that are used to realize the illocutionary acts are representative, commisive, directive, and declarative sentence. The researcher found many kind of illocutionary acts which have meaningful message. There are 11 representatives, 4 commisives, 3 directives, and 2 declaratives. This research is expected to give some knowledges or information to people about the product, especially the customers. Knowing the meaning and message in the advertisement can help them to be more critical in choosing food product which appropriate in their life.

Ketersediaan

Perpustakaan IAIN Kediri (Rak koleksi skripsi) KS TBI-20 007

2022007

Tersedia namun tidak untuk dipinjamkan - No Loan

Informasi Detail

Judul Seri: -
No. Panggil: KS TBI-20 007
Penerbit: Kediri : IAIN Kediri., 2020
Deskripsi Fisik: x, 52 hlm., 29 cm.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: KS TBI-20
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: Ed. 1, cet. 1
Subjek: Illocutionary acts
Language purpose
Food advertisement
Info Detail Spesifik: A-
Pernyataan Tanggungjawab: Skripsi Mhs. S1 (NIM. 932205114)

Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas

Tidak Ada Data

Komentar

Anda harus masuk sebelum memberikan komentar