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Marketing to the middle class muslim : kenali perubahannya,pahami perilakunya,petakan strateginya

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Deskripsi:
The Six Principles of Marketing to the Middle Class Muslim

1. The Principle of Customer
Customers become more religious. They begin to search for spiritual value.

2. The Principle of Competition
Competition is about building brand persona.

3. The Principle of Positioning
Be an inclusive brand. Be an universal icon.

4. The Principle of Differentiation
Build authenticity through commitment and passion.

5. The Principle of Value Offer unique universal value.
Balance your product and spiritual benefits.

6. The Principle of Engagement
Connect your customer to each other. Build a community of messengers.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.834 2 m

Penerbit

Jakarta : Gramedia Pustaka Utama., 2015

Deskripsi Fisik

xx, 306 hlm., ilus., bibl. ; 21 cm

Bahasa

Indonesia

ISBN/ISSN

9786020307473

Klasifikasi

658.834 2

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perilaku Konsumen

Info Detail Spesifik

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Pernyataan Tanggungjawab

Yuswohady, Dewi Madyani, Iryan Ali Herdiansyah, Ikhwan Alim

Versi lain/terkait

Lampiran Berkas

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