Gaya APA

Fryer, B., Study, H, C. (2008). Marketing through minefields : HBR case studies / HBR Case Study, Browyn Fryer . Boston: Harvard Business School Publishing.

Gaya MLA

Fryer, Bronwyn., Study, HBR, Case. "Marketing through minefields : HBR case studies / HBR Case Study, Browyn Fryer". Boston: Harvard Business School Publishing, 2008. Text.